Communicating
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HERALDRY

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Heraldic Tinctures (in fading light)

Notice how similar the colours appear when converted to shades of grey. This is how our eyes would see them in fading light. Our eyes need a lot of light to see colour properly. This is still relevant today if any coloured logo designs were to be photocopied or sent by fax.

Five "COLOURS" are in general use:


RED ("gules")

BLUE ("azure")

BLACK ("sable")

GREEN ("vert")

PURPLE ("purpure")

and two "METALS":


GOLD / YELLOW ("or")

SILVER / WHITE ("argent")

The names for the colours given in brackets are Norman English.

RULE: a COLOUR is placed on top of a METAL, or a METAL on top of a COLOUR. This makes the design more distinct at a distance, or in fading light when colours begin to turn to shades of grey.


RED CROSS ON GREEN
WRONG

RED CROSS ON PURPLE
WRONG

RED CROSS ON YELLOW
CORRECT

WHITE CROSS ON RED
CORRECT

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